advertising believability

advertising believability
рекл. правдоподобность [достоверность\] рекламы (способность рекламного сообщения вызвать доверие у потребителя; для успешности рекламной компании имеет большее значение, чем правдивость рекламного сообщения)

Англо-русский экономический словарь.

Смотреть что такое "advertising believability" в других словарях:

  • believability — noun the quality of being believable or trustworthy • Syn: ↑credibility, ↑credibleness • Ant: ↑incredibility (for: ↑credibility) • Derivationally related forms: ↑ …   Useful english dictionary

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